M-Commerce's Big Moment

Much has been made about mobile commerce and where the industry is heading. For years, this has been one of the most difficult trends for financial researchers to pin a projection on. Many of them have been underestimating the power of people who buy with their cell phones, while other projections have grossly overestimated the amount of commerce that has been done via phone. But regardless of these projections, it looks like the m-commerce world might be finally about to take hold.

More people these days have highly capable cell phones, and that makes a big difference to the mobile commerce numbers. With more people than ever owning Blackberry devices, iPhones, and a host of other variations, they are now able to do more with their phones. "Doing more", at least in this instance, means ordering more stuff with their internet browser and over the phone. The m-commerce industry is making all sorts of retailers think about the way they advertise their goods and their ability to accept these orders when they come through.

Papa John's pizza company has been one of the best at this process, as they have brought in more than $1 million in sales from people on cell phones. They have designed an interface that allows people to purchase items easily on their phone's screen display, and that helped their bottom line this year. This type of online shopping is bound to continue in the near future, as more and companies recognize that a younger generation is willing to buy things right on their phone. Great help in that you could find in mailing lists. Today's shoppers don't need to come into the store and they really don't even have to be at a computer. If it's easy and it is doable, then the new consumer will take advantage of it. M-commerce might be headed for its big moment.